South India’s iconic jewellery house, AVR Swarna Mahal Jewellers, has announced celebrated actor Aravind Swamy as its official brand ambassador, ushering in a new era for the 96-year-old legacy brand

The jewellery industry, long associated with artistry and tradition, is now setting gold standards in workplace culture, employee engagement, and leadership, finds out Priyanka Talreja Gagregrat

IIJS Tritiya 2025, held in Bengaluru, showcased the resilience and innovation of India’s gem and jewellery industry amid global headwinds. With cautious, yet committed buyers, strategic government support — including the announcement of a proposed mega jewellery park — and a strong emphasis on craftsmanship and technology, the show reinforced India’s growing stature in global jewellery trade

In an age where fast fashion often overshadows craftsmanship, Indian jewellers are championing the revival of artisanal skills. By seamlessly blending traditional techniques with contemporary designs, they are catering to a modern clientele, while preserving the rich cultural heritage of India, finds out Priyanka Talreja Garegrat

The new store in Salem Bazaar is bigger, offers a wider range of jewellery, and provides more amenities to align with current trends and provide a world-class shopping experience.

There is no consensus among retailers regarding the impact the high gold prices will have on the buying pattern of customers this Akshaya Tritiya. While some feel that the unprecedented jump will dampen spirits, others are of the opinion that it will be business as usual, finds out Suneeta Kaul

As 2022 draws to a close, jewellery retailers take a moment to reflect on the year that was, and express their views on what to expect in 2023. The industry is upbeat, and there’s a lot of optimism in the sector, discovers Suneeta Kaul

‘Flowers of Eternity’ collection launched to commemorate completion of 95 years in the industry

Victorian inspired jewellery designs to be on display till July 28, 2022

Kollywood Star and brand ambassador Priyanka Arul Mohan inaugurate AVR Swarna Mahal Jewellers’ first store in Chennai

Mined diamonds are becoming more and more expensive, and the prices are all over the place. It is time to shift to Lab Grown Diamonds, says AVR Siddhant of Swarna Mahal Jewellers in a conversation with Suneeta Kaul

“My Plan” with real time payments and 100% real time data

Malabar Gold, C. Krishniah Chetty, G.R.Thanga Maligai, Mehta Emporium, KK Jewels, Kulthiaa, Sona Chandi amongst winners of the 9^th edition of GJC’s National Jewellery Awards (NJA)

The new collection was presented in a glittering fashion show at the boutique in Salem.